BMW chooses Amazon Alexa as its voice assistant

BMW has chosen Alexa as its next-generation voice assistant. The first vehicles with BMW’s next-generation voice assistant will be released over the next two years. BMW Group Senior Vice President Stephan Durach said the approach will take the digital experience to a whole new level German automaker BMW has chosen Amazon’s Alexa as its next-generation voice assistant. The first vehicles with BMW’s next-generation voice assistant will be released over the next two years. BMW Group Senior Vice President Stephan Durach said the approach will take the digital experience to a whole new level. “This move really shows how Amazon is trying to grab more market share from the automotive industry,” said Amazon Senior Vice President Dave Limp. In other words, Amazon sees this move as the next step in its plan to dominate the experience in the automotive industry, or at least try to.