Ülker Holding/Ali Ülker: Profitability should not be the ultimate goal

Participating as a speaker at the Uludağ Economy Summit, Yıldız Holding Chairman of the Board Ali Ülker emphasized that companies today cannot act solely with profit-oriented strategies. Emphasizing that profitability is a tool for the ultimate goal of “contribution to society,” Ali Ülker stated that Yıldız Holding and its subsidiaries act with this understanding. Yıldız Holding Chairman of the Board Ali Ülker participated as a speaker at the Uludağ Economy Summit organized under the title of “One World, Common Future.” Speaking at the panel titled “The Future Model for the Turkish Business World in its 100th Year: Purpose-Oriented Leadership and Strategy” on Friday, April 28, Ali Ülker emphasized that companies cannot exist in the new world with old models and stated that new generations prefer purpose-oriented companies and a leadership that is open to destroying and rebuilding existing models. Emphasizing that Yıldız Holding also acts with this understanding, Ali Ülker stated that profitability is not the ultimate goal at the Holding and its subsidiaries, and that the real goal is to contribute to society. “Companies should invest more in young people” Stating that he focused on the values of the Holding when he first took office as the Chairman of the Board of Directors at Yıldız Holding, Ali Ülker continued his words as follows: “The values that have carried Yıldız Holding to this day are also the basic values that will carry us into the future. In addition, it is very important to be a company that is open to new values and to be able to speak the same language as the youth. We see that the young generations prefer companies that can ‘give back to society what they have earned’ for their careers. Leadership is partly about being able to present this vision and especially unite the youth around this vision and carry them into the future. I believe in the necessity of providing more opportunities to the youth with our ‘Investment in People’ vision. As I express at every opportunity, invest in the youth, your team, and your own future. Knead the bright young university graduates as your own dough within your own organization.” “We see sustainability as the foundation of our way of doing business” Defining Yıldız Holding’s strategy as “sustainability” in one word, Ali Ülker stated that they approach this issue with a holistic approach and see social benefit as their primary goal. Ali Ülker said, “We see sustainability as an inseparable part of our values and the foundation of our way of doing business. In line with the ‘waste-free company’ model that our founder Sabri Ülker left us, we keep sustainability at the center of our business in every area from finance to consumption, production to supply chain, stores to social responsibility. We take part in projects that support agriculture. We support women producers and suppliers. With our ‘Investment in People’ approach, we contribute to society with initiatives such as equal opportunity, digital training, internships and job opportunities for young people. We operate with an approach that produces value for all our stakeholders, focuses on Turkey but also aims for global leadership.”