to test live shopping in collaboration with Paris Hilton

The world-famous social media platform X will test live shopping in collaboration with Paris Hilton. The new feature will allow X users to watch a live broadcast video, chat with others, and shop simultaneously. The announcement did not disclose when the live broadcast event will start or which products will be sold. Elon Musk has pressed the button to turn the social media platform X, formerly known as Twitter, into a shopping platform. In this context, users will be tested to be able to shop live on the social media platform in collaboration with Paris Hilton. The announcement from the company said, “Together, we will discover new ways to connect with you all through video, live video, live shopping, and even Spaces. And we’re just getting started.” The announcement didn’t provide details about when the livestream event would begin or what products would be sold. Walmart became the first partner on Twitter in November 2022 to launch a Cyber ​​​​​​Deals live event, where users could watch the livestream, shop featured products, and join in the conversation about the event. X’s tech infrastructure for live shopping was built at Twitter before Musk. X CEO Linda Yaccarino revealed that the partnership was made with Hilton’s media company 11:11. News of the Hilton deal follows Musk’s comments about X’s plans to innovate beyond being just a microblogging site, into a place that caters to creators and allows them to monetize their fan bases.