Amazon Prime Day sales hit $12.7 billion

Similar to days when millions of people shop in America such as Black Friday and Cyber Monday, Amazon's discount event Prime Day broke a sales record of $12.7 billion in the first 2 days. The event, which continues from July 11th to 17th, offers discounts on thousands of products ranging from electronics to cosmetics, textiles to household goods. The group that increased the most sales volume during the event was the home appliances sector with a 52 percent increase. American technology giant Amazon broke the company's sales record in its history in the first 2 days of the Prime Day event, which offers high discounts on thousands of products ranging from electronics to cosmetics, textiles to household goods. The company reached a sales volume of $12.7 billion in the first two days. Similar to days when millions of people shop in America such as Black Friday and Cyber Monday, Prime Day takes place between July 11th and 17th this year. The online retail giant said that shoppers purchased more than 375 million products during the two-day sales event, more than the 300 million products sold last year. The average order size, which was $52 during last year’s Prime Day event, increased to $54. Home goods, fashion and beauty were among the prominent categories in the sales event. The group that increased the most sales volume was home appliances. Amazon achieved a 52 percent increase in the home appliance category during the event. Cleaning supplies sales increased by 27 percent, while electronics sales increased by 15 percent. On both days, 6.5 percent of orders were made with the “Buy Now, Pay Later” system.