Yahoo buys 25 percent stake in digital ad company Taboola

US web giant Yahoo is purchasing a 25 percent stake in digital advertising company Taboola. In return for this purchase, Taboola will become Yahoo’s local advertising partner with a 30-year commercial agreement. Yahoo President James Lanzone said, “We believe in the power of digital advertising and this partnership allows both companies to offer different services in the market.” US search engine, e-mail and IT company Yahoo has purchased a 25 percent stake in advertising company Taboola. Wanting to get behind the power of digital advertising, web giant Yahoo will receive 30 years of service from Taboola in the digital advertising business with this purchase. Yahoo’s President and CEO James Lanzone said the following regarding the strategic partnership, “We strongly believe in the future of digital advertising. Partnering with Taboola allows Yahoo to further develop local offerings. This partnership also allows Yahoo and Taboola to continue to differentiate themselves in the market.” “Taboola currently partners with 9,000 publishers and reaches 500 million users every day. This new agreement makes Taboola the exclusive partner for native advertising across all of Yahoo’s digital properties. This represents a significant deal for Taboola as Yahoo currently reaches approximately 900 million monthly active users.