Twitter to give advertisers more control

Twitter is preparing to offer companies new controls that will allow them to prevent their ads from appearing next to posts that contain certain keywords. Twitter, which has been pulled from ads by large companies since its acquisition by Elon Musk, is designing new tools to appeal to advertisers. According to a report by Reuters, Twitter will offer companies new controls that will allow them to prevent their ads from appearing above or below posts that contain certain keywords. According to the report, Twitter stated in an email it sent to companies that these new tools will be implemented as of next week. Following Musk’s acquisition of Twitter, companies such as General Mills and Pfizer had decided to pull their ads from Twitter. One of these companies, Apple, later announced that it would continue to advertise on Twitter. Twitter owner Elon Musk, stated that the company would continue to advertise on Twitter after meeting with Apple CEO Tim Cook.